The content of the magazine is great, but the app is not appropriate for iPhone. The presentation is just medium-res page images, making is necessary to zoom to read anything but headlines, and sometime content is 3/4 or full-page width so its basically impossible to read without zooming and swiping back and forth. On the other hand, viewing one page at a time its impossible to take in some of the beautiful two-page spreads in the magazine. The zooming also coexists with page-turning, so my normal method for zooming on a specific part of an image on iPhone ends up turning the page--so instead I have to zoom, swipe, zoom again. Many of these things are probably fine on iPad. But you presumably still cant see two-page photos.